benchmarks/lookalikes/most accurate lookalike API
lookalike benchmark · verdict

The most accurate company lookalike API

Short answer, from an independent test on identical seed companies: OpenFunnel leads on long-list relevance (Precision@100). PredictLeads leads on top-of-list precision (Precision@10). "Most accurate" isn't one number — it depends on whether you act on the first ~10 results or the first ~100 — so this benchmark reports both, on the same inputs, fully reproducible.

Company lookalike APIs, ranked by relevance

Every provider gets the same seed companies and the same input; an LLM judge scores how many of the companies each returns are actually relevant. Precision@100 is the headline accuracy number — of the 100 companies you paid for, how many are usable. Ranked highest-first:

#ProviderPrecision@100 (long-list)Precision@10 (top-of-list)Cost / relevantAgent-ready
1OpenFunnel69.8%77.9%yes
2Parallel56.5%72.1%yes
3Ocean.io48.6%69.6%no
4Exa25.8%77.9%<$0.01yes
5PredictLeads19.4%93.8%no

Numbers are point-in-time against a specific dataset and refresh as seeds are added — they don't generalize indefinitely. Every cell is reproducible from the raw request/response and judge prompt. See the full per-seed matrix and methodology →

"Most accurate" depends on how you use the list

A provider can win the top-10 and collapse over the full 100, or hold relevance deep but never top the first handful. Pick by the axis that matches your workflow:

If you care about…The axisCurrent leader
Acting on a short, hand-checked listTop-of-list precision (Precision@10)PredictLeads
Building a large target list / TAMLong-list relevance (Precision@100)OpenFunnel
Cost discipline at scaleCost per relevant companyOpenFunnel

Picking one for a closed-won lookalike play

If the goal is "find more companies like the deals we already won," the most accurate output depends more on your seed than on the vendor. Three things you control, in order of impact:

What to doWhy it moves accuracy
Clean the seedDon't feed raw closed-won. Drop one-off wins, churned-fast accounts, and deals that closed for reasons that won't generalize. A clean seed of your best, expansion-friendly, fast-closing wins beats a bigger messy one — garbage seed in, garbage lookalikes out.
Go beyond firmographicsIndustry + size + revenue lookalikes amplify whatever bias is already in your seed. The accuracy lift comes from layering tech-stack, growth, and intent signals on top of firmographic similarity.
Close the loopWhichever provider you pick, score its output against actual conversion and re-tune your definition of "lookalike." Static similarity scores decay as your ICP shifts.

The honest test: run the same closed-won seed through the top two ranked providers and eyeball the overlap and the obvious misses in your vertical. That 30-minute check tells you more than any single headline number — and you can start from the ranking above instead of guessing. Compare all five on the live benchmark →