{ "slug": "lookalikes", "name": "Lookalike Benchmark", "description": "Head-to-head benchmark comparing company lookalike APIs on the same set of seed companies. Each vendor returns up to 100 lookalikes per seed; an LLM judge scores every returned company for relevance. Headline metric: avg Precision@100, with Precision@10 and Precision@25 also reported.", "page_url": "https://openbenchmarks.com/lookalikes", "last_updated": "2026-08-07T09:00:00.000Z", "license": "https://creativecommons.org/licenses/by/4.0/", "source_repo": { "name": "openbenchmarks-labs/lookalikes", "url": "https://github.com/openbenchmarks-labs/lookalikes", "description": "Open data + code for the lookalike benchmark. Every cell is backed by a literal HTTP request/response and a literal LLM judge prompt/response under data/lookalike-runs/. Open to outside contributions and disputes.", "raw_runs_url": "https://github.com/openbenchmarks-labs/lookalikes/tree/main/data/lookalike-runs", "manifest_url": "https://github.com/openbenchmarks-labs/lookalikes/blob/main/manifest.json" }, "metrics": [ { "key": "avg_precision_at_k", "label": "Avg Precision@100", "unit": "percent", "direction": "higher_is_better", "definition": "HEADLINE ranking metric. Mean Precision@100 across all judged seeds, where relevance is decided by the configured LLM judge." }, { "key": "avg_precision_at_10", "label": "Avg Precision@10", "unit": "percent", "direction": "higher_is_better", "definition": "Mean Precision@10 across all judged seeds." }, { "key": "avg_precision_at_25", "label": "Avg Precision@25", "unit": "percent", "direction": "higher_is_better", "definition": "Mean Precision@25 across all judged seeds." }, { "key": "avg_precision_at_100", "label": "Avg Precision@100", "unit": "percent", "direction": "higher_is_better", "definition": "Mean Precision@100 across all judged seeds." }, { "key": "total_relevant", "label": "Total relevant", "unit": "count", "direction": "higher_is_better", "definition": "Sum of relevant lookalikes across all seeds (out of seeds_judged × K). Reach metric to break Precision@K ties." }, { "key": "seeds_judged", "label": "Seeds judged", "unit": "count", "direction": "higher_is_better", "definition": "Number of seeds for which the vendor returned ≥K results and the judge scored every returned company." }, { "key": "cost_per_relevant_usd", "label": "Cost per relevant", "unit": "usd", "direction": "lower_is_better", "definition": "Vendor credit spend divided by total relevant lookalikes. Null when public pricing is unavailable." }, { "key": "avg_latency_ms", "label": "Latency", "unit": "milliseconds", "direction": "lower_is_better", "definition": "Mean per-seed request latency in milliseconds." } ], "categories": [ "b2b-saas", "devtools", "ecommerce", "healthtech", "home-services", "trades", "real-estate", "fintech", "cybersecurity", "industrial", "logistics", "hospitality", "energy" ], "active_dataset": "lookalike-2026-q3", "k": 100, "judge_model": "gpt-5.6", "seeds": [ { "seed_slug": "toast", "seed_name": "Toast", "seed_domain": "toasttab.com", "description": "Restaurant point-of-sale, payments, online ordering, payroll, and operations platform", "category": "hospitality" }, { "seed_slug": "brex", "seed_name": "Brex", "seed_domain": "brex.com", "description": "Corporate cards, expense management, travel, bill pay, and financial operations platform for companies", "category": "fintech" }, { "seed_slug": "datadog", "seed_name": "Datadog", "seed_domain": "datadoghq.com", "description": "Cloud observability, infrastructure monitoring, APM, logs, and security monitoring platform", "category": "devtools" }, { "seed_slug": "veeva", "seed_name": "Veeva", "seed_domain": "veeva.com", "description": "Cloud software for life sciences companies, including CRM, clinical, regulatory, quality, and content operations", "category": "healthtech" }, { "seed_slug": "rippling", "seed_name": "Rippling", "seed_domain": "rippling.com", "description": "Workforce platform combining HRIS, payroll, identity, device management, and employee operations", "category": "b2b-saas" }, { "seed_slug": "roto-rooter", "seed_name": "Roto-Rooter", "seed_domain": "rotorooter.com", "description": "National plumbing, drain cleaning, water cleanup, and home services franchise", "category": "home-services" }, { "seed_slug": "procore", "seed_name": "Procore", "seed_domain": "procore.com", "description": "Construction management software for project management, financials, quality, safety, and contractors", "category": "b2b-saas" }, { "seed_slug": "grab", "seed_name": "Grab", "seed_domain": "grab.com", "description": "super-app for ride-hailing, delivery, payments, financial services, and merchant services", "category": "logistics" }, { "seed_slug": "teladoc", "seed_name": "Teladoc", "seed_domain": "teladochealth.com", "description": "Virtual care and telehealth platform connecting patients with clinicians and chronic-care services", "category": "healthtech" }, { "seed_slug": "marriott", "seed_name": "Marriott", "seed_domain": "marriott.com", "description": "Global hospitality company operating hotel, lodging, travel, and guest loyalty brands", "category": "hospitality" }, { "seed_slug": "caterpillar", "seed_name": "Caterpillar", "seed_domain": "caterpillar.com", "description": "Industrial manufacturer of construction and mining equipment, engines, turbines, and heavy machinery", "category": "industrial" }, { "seed_slug": "nextera-energy", "seed_name": "NextEra Energy", "seed_domain": "nexteraenergy.com", "description": "Large electric utility and renewable energy company focused on power generation, transmission, and clean energy infrastructure", "category": "energy" }, { "seed_slug": "servicetitan", "seed_name": "ServiceTitan", "seed_domain": "servicetitan.com", "description": "Vertical SaaS for trades contractors: dispatch, CRM, billing, marketing, and field service operations", "category": "home-services" }, { "seed_slug": "cbre", "seed_name": "CBRE", "seed_domain": "cbre.com", "description": "Commercial real estate services and investment firm for property leasing, facilities, valuation, and asset management", "category": "real-estate" }, { "seed_slug": "siemens", "seed_name": "Siemens", "seed_domain": "siemens.com", "description": "Industrial technology company spanning automation, electrification, smart infrastructure, mobility, and software", "category": "industrial" }, { "seed_slug": "revolut", "seed_name": "Revolut", "seed_domain": "revolut.com", "description": "Digital banking and financial super-app for consumers and businesses across payments, cards, FX, and investing", "category": "fintech" }, { "seed_slug": "sea-shopee", "seed_name": "Sea (Shopee)", "seed_domain": "sea.com", "description": "Consumer internet company operating Shopee e-commerce, digital entertainment, and digital financial services in Southeast Asia", "category": "ecommerce" }, { "seed_slug": "nubank", "seed_name": "Nubank", "seed_domain": "nubank.com.br", "description": "Digital bank and fintech platform offering cards, accounts, lending, payments, and financial services in Latin America", "category": "fintech" }, { "seed_slug": "fedex", "seed_name": "FedEx", "seed_domain": "fedex.com", "description": "Global logistics and transportation company providing parcel delivery, freight, shipping, and supply-chain services", "category": "logistics" }, { "seed_slug": "notion", "seed_name": "Notion", "seed_domain": "notion.so", "description": "Collaborative workspace for notes, docs, wikis, projects, and lightweight knowledge management", "category": "b2b-saas" }, { "seed_slug": "hubspot", "seed_name": "HubSpot", "seed_domain": "hubspot.com", "description": "CRM and marketing automation platform for SMB and mid-market go-to-market teams", "category": "b2b-saas" }, { "seed_slug": "shopify", "seed_name": "Shopify", "seed_domain": "shopify.com", "description": "Commerce platform for merchants to create online stores, manage payments, fulfillment, and retail operations", "category": "ecommerce" }, { "seed_slug": "crowdstrike", "seed_name": "CrowdStrike", "seed_domain": "crowdstrike.com", "description": "Cloud-native cybersecurity platform for endpoint protection, threat intelligence, and incident response", "category": "cybersecurity" }, { "seed_slug": "openai", "seed_name": "OpenAI", "seed_domain": "openai.com", "description": "AI research and product company providing foundation models, APIs, ChatGPT, and enterprise AI tooling", "category": "devtools" }, { "seed_slug": "gusto", "seed_name": "Gusto", "seed_domain": "gusto.com", "description": "Payroll, benefits, and HR platform for small and midsize businesses.", "category": "b2b-saas" }, { "seed_slug": "amplitude", "seed_name": "Amplitude", "seed_domain": "amplitude.com", "description": "Product analytics platform for analyzing user behavior, experimentation, and digital-product growth.", "category": "devtools" }, { "seed_slug": "maven-clinic", "seed_name": "Maven Clinic", "seed_domain": "mavenclinic.com", "description": "Virtual-care and benefits platform focused on women's and family health.", "category": "healthtech" }, { "seed_slug": "project44", "seed_name": "project44", "seed_domain": "project44.com", "description": "Supply-chain visibility platform for tracking freight, shipments, carriers, and logistics operations.", "category": "logistics" }, { "seed_slug": "ptc", "seed_name": "PTC", "seed_domain": "ptc.com", "description": "Industrial-software company for CAD, PLM, IoT, service lifecycle management, and digital transformation.", "category": "industrial" }, { "seed_slug": "jobber", "seed_name": "Jobber", "seed_domain": "getjobber.com", "description": "Field-service management platform for home-service businesses covering scheduling, dispatch, invoicing, and payments.", "category": "home-services" }, { "seed_slug": "fluence", "seed_name": "Fluence", "seed_domain": "fluenceenergy.com", "description": "Energy-storage technology and services company for grid-scale batteries, optimization software, and renewable-power integration.", "category": "energy" }, { "seed_slug": "intercom", "seed_name": "Intercom", "seed_domain": "intercom.com", "description": "Customer-support and AI-agent platform for messaging, help centers, ticketing, and support-team workflows.", "category": "b2b-saas" }, { "seed_slug": "snyk", "seed_name": "Snyk", "seed_domain": "snyk.io", "description": "Developer-security platform for finding and remediating vulnerabilities in code, dependencies, containers, and cloud infrastructure.", "category": "cybersecurity" }, { "seed_slug": "vts", "seed_name": "VTS", "seed_domain": "vts.com", "description": "Commercial-real-estate operating platform for leasing, asset management, tenant experience, and property data.", "category": "real-estate" }, { "seed_slug": "onepassword", "seed_name": "1Password", "seed_domain": "1password.com", "description": "Password-management and access-security platform for employees, developers, and businesses.", "category": "cybersecurity" }, { "seed_slug": "cloudflare", "seed_name": "Cloudflare", "seed_domain": "cloudflare.com", "description": "Internet infrastructure platform for application security, networking, performance, developer services, and edge computing.", "category": "cybersecurity" }, { "seed_slug": "faire", "seed_name": "Faire", "seed_domain": "faire.com", "description": "Wholesale marketplace connecting independent retailers with brands and suppliers.", "category": "ecommerce" }, { "seed_slug": "gorgias", "seed_name": "Gorgias", "seed_domain": "gorgias.com", "description": "Customer-support and helpdesk platform built for ecommerce merchants across chat, email, social, and order workflows.", "category": "ecommerce" }, { "seed_slug": "plaid", "seed_name": "Plaid", "seed_domain": "plaid.com", "description": "Financial-data network and API platform connecting applications to consumer bank accounts and payment data.", "category": "fintech" }, { "seed_slug": "vanta", "seed_name": "Vanta", "seed_domain": "vanta.com", "description": "Trust-management and compliance-automation platform for helping companies achieve and maintain security certifications.", "category": "cybersecurity" }, { "seed_slug": "braze", "seed_name": "Braze", "seed_domain": "braze.com", "description": "Customer-engagement platform for personalized messaging across mobile, email, web, and in-product channels.", "category": "b2b-saas" }, { "seed_slug": "wise", "seed_name": "Wise", "seed_domain": "wise.com", "description": "Cross-border payments and foreign-exchange platform for consumers and businesses.", "category": "fintech" }, { "seed_slug": "motive", "seed_name": "Motive", "seed_domain": "gomotive.com", "description": "Fleet-management platform for telematics, safety, compliance, and physical-operations workflows.", "category": "logistics" }, { "seed_slug": "mews", "seed_name": "Mews", "seed_domain": "mews.com", "description": "Cloud property-management platform for hotels covering reservations, payments, operations, and guest experience.", "category": "hospitality" }, { "seed_slug": "databricks", "seed_name": "Databricks", "seed_domain": "databricks.com", "description": "Data and AI platform for data engineering, analytics, machine learning, and enterprise AI applications.", "category": "devtools" }, { "seed_slug": "abb", "seed_name": "ABB", "seed_domain": "abb.com", "description": "Industrial technology company focused on electrification, motion, automation, robotics, and process industries.", "category": "industrial" }, { "seed_slug": "lightspeed", "seed_name": "Lightspeed", "seed_domain": "lightspeedhq.com", "description": "Commerce platform for restaurants and retailers covering point of sale, payments, inventory, and operations.", "category": "hospitality" }, { "seed_slug": "miro", "seed_name": "Miro", "seed_domain": "miro.com", "description": "Visual collaboration platform for whiteboarding, workshops, planning, and distributed product-team work.", "category": "b2b-saas" } ], "results": [ { "rank": 1, "provider": "Parallel", "provider_slug": "parallel", "k": 100, "seeds_attempted": 48, "seeds_judged": 48, "total_seeds": 48, "avg_precision_at_k": 67.54, "avg_precision_at_10": 74.79, "avg_precision_at_25": 75, "avg_precision_at_100": 67.54, "total_relevant": 3242, "total_relevant_at_10": 359, "total_relevant_at_25": 900, "total_relevant_at_100": 3242, "total_returned": 4078, "avg_latency_ms": 1759.9, "total_cost_usd": 0, "cost_per_relevant_usd": 0, "cells": [ { "seed_slug": "rippling", "seed_name": "Rippling", "category": "b2b-saas", "k": 100, "returned_count": 100, "relevant_count": 93, "relevant_count_at_10": 8, "relevant_count_at_25": 23, "relevant_count_at_100": 93, "precision_at_k": 93, "precision_at_10": 80, "precision_at_25": 92, "precision_at_100": 93, "latency_ms": 3531, "cost_usd": null }, { "seed_slug": "toast", "seed_name": "Toast", "category": "hospitality", "k": 100, "returned_count": 100, "relevant_count": 100, "relevant_count_at_10": 10, "relevant_count_at_25": 25, "relevant_count_at_100": 100, "precision_at_k": 100, "precision_at_10": 100, "precision_at_25": 100, "precision_at_100": 100, "latency_ms": 1435, "cost_usd": null }, { "seed_slug": "databricks", "seed_name": "Databricks", "category": "devtools", "k": 100, "returned_count": 56, "relevant_count": 36, "relevant_count_at_10": 6, "relevant_count_at_25": 17, "relevant_count_at_100": 36, "precision_at_k": 36, "precision_at_10": 60, "precision_at_25": 68, "precision_at_100": 36, "latency_ms": 4338, "cost_usd": null }, { "seed_slug": "amplitude", "seed_name": "Amplitude", "category": "devtools", "k": 100, "returned_count": 97, "relevant_count": 77, "relevant_count_at_10": 9, "relevant_count_at_25": 21, "relevant_count_at_100": 77, "precision_at_k": 77, "precision_at_10": 90, "precision_at_25": 84, "precision_at_100": 77, "latency_ms": 1688, "cost_usd": null }, { "seed_slug": "faire", "seed_name": "Faire", "category": "ecommerce", "k": 100, "returned_count": 99, "relevant_count": 67, "relevant_count_at_10": 9, "relevant_count_at_25": 24, "relevant_count_at_100": 67, "precision_at_k": 67, "precision_at_10": 90, "precision_at_25": 96, "precision_at_100": 67, "latency_ms": 1889, "cost_usd": null }, { "seed_slug": "brex", "seed_name": "Brex", "category": "fintech", "k": 100, "returned_count": 100, "relevant_count": 97, "relevant_count_at_10": 10, "relevant_count_at_25": 25, "relevant_count_at_100": 97, "precision_at_k": 97, "precision_at_10": 100, "precision_at_25": 100, "precision_at_100": 97, "latency_ms": 1464, "cost_usd": null }, { "seed_slug": "datadog", "seed_name": "Datadog", "category": "devtools", "k": 100, "returned_count": 100, "relevant_count": 86, "relevant_count_at_10": 10, "relevant_count_at_25": 23, "relevant_count_at_100": 86, "precision_at_k": 86, "precision_at_10": 100, "precision_at_25": 92, "precision_at_100": 86, "latency_ms": 1460, "cost_usd": null }, { "seed_slug": "hubspot", "seed_name": "HubSpot", "category": "b2b-saas", "k": 100, "returned_count": 100, "relevant_count": 100, "relevant_count_at_10": 10, "relevant_count_at_25": 25, "relevant_count_at_100": 100, "precision_at_k": 100, "precision_at_10": 100, "precision_at_25": 100, "precision_at_100": 100, "latency_ms": 2021, "cost_usd": null }, { "seed_slug": "notion", "seed_name": "Notion", "category": "b2b-saas", "k": 100, "returned_count": 100, "relevant_count": 92, "relevant_count_at_10": 9, "relevant_count_at_25": 22, "relevant_count_at_100": 92, "precision_at_k": 92, "precision_at_10": 90, "precision_at_25": 88, "precision_at_100": 92, "latency_ms": 1488, "cost_usd": null }, { "seed_slug": "crowdstrike", "seed_name": "CrowdStrike", "category": "cybersecurity", "k": 100, "returned_count": 98, "relevant_count": 83, "relevant_count_at_10": 8, "relevant_count_at_25": 22, "relevant_count_at_100": 83, "precision_at_k": 83, "precision_at_10": 80, "precision_at_25": 88, "precision_at_100": 83, "latency_ms": 1840, "cost_usd": null }, { "seed_slug": "openai", "seed_name": "OpenAI", "category": "devtools", "k": 100, "returned_count": 99, "relevant_count": 45, "relevant_count_at_10": 5, "relevant_count_at_25": 15, "relevant_count_at_100": 45, "precision_at_k": 45, "precision_at_10": 50, "precision_at_25": 60, "precision_at_100": 45, "latency_ms": 1443, "cost_usd": null }, { "seed_slug": "shopify", "seed_name": "Shopify", "category": "ecommerce", "k": 100, "returned_count": 100, "relevant_count": 91, "relevant_count_at_10": 9, "relevant_count_at_25": 20, "relevant_count_at_100": 91, "precision_at_k": 91, "precision_at_10": 90, "precision_at_25": 80, "precision_at_100": 91, "latency_ms": 1857, "cost_usd": null }, { "seed_slug": "procore", "seed_name": "Procore", "category": "b2b-saas", "k": 100, "returned_count": 99, "relevant_count": 48, "relevant_count_at_10": 7, "relevant_count_at_25": 15, "relevant_count_at_100": 48, "precision_at_k": 48, "precision_at_10": 70, "precision_at_25": 60, "precision_at_100": 48, "latency_ms": 1410, "cost_usd": null }, { "seed_slug": "caterpillar", "seed_name": "Caterpillar", "category": "industrial", "k": 100, "returned_count": 11, "relevant_count": 3, "relevant_count_at_10": 3, "relevant_count_at_25": 3, "relevant_count_at_100": 3, "precision_at_k": 3, "precision_at_10": 30, "precision_at_25": 12, "precision_at_100": 3, "latency_ms": 1186, "cost_usd": null }, { "seed_slug": "servicetitan", "seed_name": "ServiceTitan", "category": "home-services", "k": 100, "returned_count": 99, "relevant_count": 80, "relevant_count_at_10": 7, "relevant_count_at_25": 20, "relevant_count_at_100": 80, "precision_at_k": 80, "precision_at_10": 70, "precision_at_25": 80, "precision_at_100": 80, "latency_ms": 1539, "cost_usd": null }, { "seed_slug": "veeva", "seed_name": "Veeva", "category": "healthtech", "k": 100, "returned_count": 100, "relevant_count": 92, "relevant_count_at_10": 8, "relevant_count_at_25": 22, "relevant_count_at_100": 92, "precision_at_k": 92, "precision_at_10": 80, "precision_at_25": 88, "precision_at_100": 92, "latency_ms": 1657, "cost_usd": null }, { "seed_slug": "fedex", "seed_name": "FedEx", "category": "logistics", "k": 100, "returned_count": 51, "relevant_count": 41, "relevant_count_at_10": 7, "relevant_count_at_25": 20, "relevant_count_at_100": 41, "precision_at_k": 41, "precision_at_10": 70, "precision_at_25": 80, "precision_at_100": 41, "latency_ms": 1342, "cost_usd": null }, { "seed_slug": "nextera-energy", "seed_name": "NextEra Energy", "category": "energy", "k": 100, "returned_count": 20, "relevant_count": 14, "relevant_count_at_10": 6, "relevant_count_at_25": 14, "relevant_count_at_100": 14, "precision_at_k": 14, "precision_at_10": 60, "precision_at_25": 56, "precision_at_100": 14, "latency_ms": 1500, "cost_usd": null }, { "seed_slug": "marriott", "seed_name": "Marriott", "category": "hospitality", "k": 100, "returned_count": 35, "relevant_count": 30, "relevant_count_at_10": 6, "relevant_count_at_25": 21, "relevant_count_at_100": 30, "precision_at_k": 30, "precision_at_10": 60, "precision_at_25": 84, "precision_at_100": 30, "latency_ms": 1366, "cost_usd": null }, { "seed_slug": "roto-rooter", "seed_name": "Roto-Rooter", "category": "home-services", "k": 100, "returned_count": 97, "relevant_count": 94, "relevant_count_at_10": 7, "relevant_count_at_25": 22, "relevant_count_at_100": 94, "precision_at_k": 94, "precision_at_10": 70, "precision_at_25": 88, "precision_at_100": 94, "latency_ms": 1396, "cost_usd": null }, { "seed_slug": "cbre", "seed_name": "CBRE", "category": "real-estate", "k": 100, "returned_count": 18, "relevant_count": 16, "relevant_count_at_10": 9, "relevant_count_at_25": 16, "relevant_count_at_100": 16, "precision_at_k": 16, "precision_at_10": 90, "precision_at_25": 64, "precision_at_100": 16, "latency_ms": 1255, "cost_usd": null }, { "seed_slug": "teladoc", "seed_name": "Teladoc", "category": "healthtech", "k": 100, "returned_count": 100, "relevant_count": 100, "relevant_count_at_10": 10, "relevant_count_at_25": 25, "relevant_count_at_100": 100, "precision_at_k": 100, "precision_at_10": 100, "precision_at_25": 100, "precision_at_100": 100, "latency_ms": 1175, "cost_usd": null }, { "seed_slug": "revolut", "seed_name": "Revolut", "category": "fintech", "k": 100, "returned_count": 81, "relevant_count": 58, "relevant_count_at_10": 6, "relevant_count_at_25": 17, "relevant_count_at_100": 58, "precision_at_k": 58, 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