{ "slug": "lookalikes", "name": "Lookalike Benchmark", "description": "Head-to-head benchmark comparing company lookalike APIs on the same set of seed companies. Each vendor returns up to 100 lookalikes per seed; an LLM judge scores every returned company for relevance. Headline metric: avg Precision@100, with Precision@10 also reported.", "page_url": "https://openbenchmarks.com/lookalikes", "last_updated": "2026-09-02T16:36:10.000Z", "license": "https://creativecommons.org/licenses/by/4.0/", "source_repo": { "name": "openbenchmarks-labs/lookalikes", "url": "https://github.com/openbenchmarks-labs/lookalikes", "description": "Open data + code for the lookalike benchmark. Every cell is backed by a literal HTTP request/response and a literal LLM judge prompt/response under data/lookalike-runs/. Open to outside contributions and disputes.", "raw_runs_url": "https://github.com/openbenchmarks-labs/lookalikes/tree/main/data/lookalike-runs", "manifest_url": "https://github.com/openbenchmarks-labs/lookalikes/blob/main/manifest.json" }, "metrics": [ { "key": "avg_precision_at_k", "label": "Avg Precision@100", "unit": "percent", "direction": "higher_is_better", "definition": "HEADLINE ranking metric. Mean Precision@100 across all judged seeds, where relevance is decided by the configured LLM judge." }, { "key": "avg_precision_at_10", "label": "Avg Precision@10", "unit": "percent", "direction": "higher_is_better", "definition": "Mean Precision@10 across all judged seeds." }, { "key": "avg_precision_at_100", "label": "Avg Precision@100", "unit": "percent", "direction": "higher_is_better", "definition": "Mean Precision@100 across all judged seeds." }, { "key": "seeds_judged", "label": "Seeds judged", "unit": "count", "direction": "higher_is_better", "definition": "Number of seeds for which the vendor returned ≥K results and the judge scored every returned company." }, { "key": "cost_per_relevant_usd", "label": "Cost per relevant", "unit": "usd", "direction": "lower_is_better", "definition": "Vendor credit spend divided by total relevant lookalikes. Null when public pricing is unavailable." }, { "key": "avg_latency_ms", "label": "Latency", "unit": "milliseconds", "direction": "lower_is_better", "definition": "Mean per-seed request latency in milliseconds." } ], "categories": [ "b2b-saas", "devtools", "ecommerce", "healthtech", "home-services", "trades", "real-estate", "fintech", "cybersecurity", "industrial", "logistics", "hospitality", "energy" ], "active_dataset": "lookalike-2026-q3", "k": 100, "judge_model": "majority(n=3): claude-opus-5,gpt-5.6-terra,kimi-k3", "seeds": [ { "seed_slug": "datadog", "seed_name": "Datadog", "seed_domain": "datadoghq.com", "description": "Cloud observability and monitoring platforms that offer any of application performance monitoring, log management, security monitoring, or synthetic monitoring", "category": "devtools" }, { "seed_slug": "toast", "seed_name": "Toast", "seed_domain": "toasttab.com", "description": "Restaurant point-of-sale platforms that offer any of payments, online ordering, payroll, or inventory management", "category": "hospitality" }, { "seed_slug": "roto-rooter", "seed_name": "Roto-Rooter", "seed_domain": "rotorooter.com", "description": "Plumbing and drain services companies that offer any of plumbing, drain cleaning, water cleanup, or home services", "category": "home-services" }, { "seed_slug": "procore", "seed_name": "Procore", "seed_domain": "procore.com", "description": "Construction management software that offer any of project management, financials, quality, safety, or contractors", "category": "b2b-saas" }, { "seed_slug": "grab", "seed_name": "Grab", "seed_domain": "grab.com", "description": "On-demand consumer super-apps that offer any of ride-hailing, delivery, payments, financial services, or merchant services", "category": "logistics" }, { "seed_slug": "crowdstrike", "seed_name": "CrowdStrike", "seed_domain": "crowdstrike.com", "description": "Cloud-native cybersecurity platforms that offer any of endpoint protection, threat intelligence, or incident response", "category": "cybersecurity" }, { "seed_slug": "veeva", "seed_name": "Veeva", "seed_domain": "veeva.com", "description": "Cloud software for life sciences companies that offer any of CRM, clinical, regulatory, quality, or content operations", "category": "healthtech" }, { "seed_slug": "amplitude", "seed_name": "Amplitude", "seed_domain": "amplitude.com", "description": "Product analytics platforms that offer any of user behavior analysis, experimentation, or digital-product growth", "category": "devtools" }, { "seed_slug": "sea-shopee", "seed_name": "Sea (Shopee)", "seed_domain": "sea.com", "description": "Consumer internet groups operating online marketplaces that operate any of an online shopping marketplace, digital payments and wallet, digital entertainment and gaming, a logistics and delivery network, or seller financing", "category": "ecommerce" }, { "seed_slug": "marriott", "seed_name": "Marriott", "seed_domain": "marriott.com", "description": "Global hospitality companies that offer any of hotel, lodging, travel, or guest loyalty", "category": "hospitality" }, { "seed_slug": "fedex", "seed_name": "FedEx", "seed_domain": "fedex.com", "description": "Global logistics and transportation companies that offer any of parcel delivery, freight, shipping, or supply-chain services", "category": "logistics" }, { "seed_slug": "siemens", "seed_name": "Siemens", "seed_domain": "siemens.com", "description": "Industrial technology companies that offer any of automation, electrification, smart infrastructure, mobility, or software", "category": "industrial" }, { "seed_slug": "brex", "seed_name": "Brex", "seed_domain": "brex.com", "description": "Corporate spend management platforms for companies that offer any of corporate cards, expense management, travel booking, or bill pay", "category": "fintech" }, { "seed_slug": "servicetitan", "seed_name": "ServiceTitan", "seed_domain": "servicetitan.com", "description": "Software platforms for trades contractors that offer any of dispatch, CRM, billing, marketing, or field service operations", "category": "home-services" }, { "seed_slug": "notion", "seed_name": "Notion", "seed_domain": "notion.so", "description": "Collaborative workspace apps for teams that offer any of wikis and knowledge base, project and task management, databases, real-time collaborative editing, or AI writing assistance", "category": "b2b-saas" }, { "seed_slug": "nextera-energy", "seed_name": "NextEra Energy", "seed_domain": "nexteraenergy.com", "description": "Electric utility and renewable energy companies that offer any of power generation, transmission, or clean energy infrastructure", "category": "energy" }, { "seed_slug": "caterpillar", "seed_name": "Caterpillar", "seed_domain": "caterpillar.com", "description": "Construction and mining equipment manufacturers that offer any of construction equipment, mining equipment, engines, turbines, or heavy machinery", "category": "industrial" }, { "seed_slug": "shopify", "seed_name": "Shopify", "seed_domain": "shopify.com", "description": "E-commerce platforms for merchants that offer any of online store creation, payment processing, fulfillment and shipping, or retail operations", "category": "ecommerce" }, { "seed_slug": "cbre", "seed_name": "CBRE", "seed_domain": "cbre.com", "description": "Commercial real estate services and investment firms that offer any of property leasing, facilities, valuation, or asset management", "category": "real-estate" }, { "seed_slug": "openai", "seed_name": "OpenAI", "seed_domain": "openai.com", "description": "AI model providers that offer any of foundation models, a developer API, a consumer chat assistant, enterprise AI deployments, or model fine-tuning", "category": "devtools" }, { "seed_slug": "revolut", "seed_name": "Revolut", "seed_domain": "revolut.com", "description": "Digital banking and financial super-apps that offer any of payments, cards, foreign exchange, investing, or business accounts", "category": "fintech" }, { "seed_slug": "nubank", "seed_name": "Nubank", "seed_domain": "nubank.com.br", "description": "Digital bank and fintech platforms that offer any of cards, accounts, lending, payments, or financial services", "category": "fintech" }, { "seed_slug": "fluence", "seed_name": "Fluence", "seed_domain": "fluenceenergy.com", "description": "Energy-storage technology and services companies that offer any of grid-scale batteries, optimization software, or renewable-power integration", "category": "energy" }, { "seed_slug": "abb", "seed_name": "ABB", "seed_domain": "abb.com", "description": "Industrial technology companies that offer any of electrification, motion, automation, robotics, or process industries", "category": "industrial" }, { "seed_slug": "ptc", "seed_name": "PTC", "seed_domain": "ptc.com", "description": "Industrial software companies that offer any of computer-aided design, product lifecycle management, industrial internet of things, service lifecycle management, or augmented reality for field service", "category": "industrial" }, { "seed_slug": "motive", "seed_name": "Motive", "seed_domain": "gomotive.com", "description": "Fleet-management platforms that offer any of telematics, safety, compliance, or physical-operations workflows", "category": "logistics" }, { "seed_slug": "braze", "seed_name": "Braze", "seed_domain": "braze.com", "description": "Customer-engagement platforms that offer any of personalized messaging, mobile, email, web, or in-product channels", "category": "b2b-saas" }, { "seed_slug": "jobber", "seed_name": "Jobber", "seed_domain": "getjobber.com", "description": "Field service management platforms for home service businesses that offer any of job scheduling and dispatch, quoting and invoicing, online booking, payment processing, or customer CRM", "category": "home-services" }, { "seed_slug": "wise", "seed_name": "Wise", "seed_domain": "wise.com", "description": "Cross-border money transfer platforms for consumers and businesses that offer any of multi-currency accounts, foreign exchange conversion, business payouts, debit cards, or a payments API for platforms", "category": "fintech" }, { "seed_slug": "gorgias", "seed_name": "Gorgias", "seed_domain": "gorgias.com", "description": "Customer-support and helpdesk platforms for ecommerce merchants that offer any of chat, email, social, or order workflows", "category": "ecommerce" }, { "seed_slug": "databricks", "seed_name": "Databricks", "seed_domain": "databricks.com", "description": "Data and AI platforms that offer any of data engineering, analytics, machine learning, or enterprise AI applications", "category": "devtools" }, { "seed_slug": "gusto", "seed_name": "Gusto", "seed_domain": "gusto.com", "description": "Payroll and HR platforms for small and midsize businesses that offer any of payroll processing, benefits administration, human resources information system, time and attendance tracking, or contractor payments", "category": "b2b-saas" }, { "seed_slug": "teladoc", "seed_name": "Teladoc", "seed_domain": "teladochealth.com", "description": "Virtual care and telehealth platforms that offer any of on-demand urgent care visits, chronic condition management, mental health therapy, employer health benefits, or specialist second opinions", "category": "healthtech" }, { "seed_slug": "plaid", "seed_name": "Plaid", "seed_domain": "plaid.com", "description": "Financial-data network and API platforms that offer any of bank account connections, payment data, or financial data", "category": "fintech" }, { "seed_slug": "faire", "seed_name": "Faire", "seed_domain": "faire.com", "description": "Wholesale marketplaces for independent retailers that offer any of brand partnerships, supplier relationships, inventory management, or order fulfillment", "category": "ecommerce" }, { "seed_slug": "project44", "seed_name": "project44", "seed_domain": "project44.com", "description": "Supply-chain visibility platforms that offer any of freight tracking, shipments visibility, carriers visibility, or logistics operations visibility", "category": "logistics" }, { "seed_slug": "lightspeed", "seed_name": "Lightspeed", "seed_domain": "lightspeedhq.com", "description": "Commerce platforms for restaurants and retailers that offer any of point of sale, payments, inventory, or operations", "category": "hospitality" }, { "seed_slug": "rippling", "seed_name": "Rippling", "seed_domain": "rippling.com", "description": "Workforce management platforms for employers that offer any of human resources information system, payroll, identity and access management, device management, or employee onboarding and operations", "category": "b2b-saas" }, { "seed_slug": "intercom", "seed_name": "Intercom", "seed_domain": "intercom.com", "description": "Customer-support and AI-agent platforms that offer any of messaging, help centers, ticketing, or support-team workflows", "category": "b2b-saas" }, { "seed_slug": "hubspot", "seed_name": "HubSpot", "seed_domain": "hubspot.com", "description": "CRM platforms for go-to-market teams that offer any of marketing automation, email campaigns, sales pipeline management, customer service ticketing, or landing pages and CMS", "category": "b2b-saas" }, { "seed_slug": "miro", "seed_name": "Miro", "seed_domain": "miro.com", "description": "Visual collaboration platforms that offer any of whiteboarding, workshops, planning, or distributed product-team work", "category": "b2b-saas" }, { "seed_slug": "onepassword", "seed_name": "1Password", "seed_domain": "1password.com", "description": "Password-management platforms that offer any of password management, access security, password vault, or password manager", "category": "cybersecurity" }, { "seed_slug": "vts", "seed_name": "VTS", "seed_domain": "vts.com", "description": "Commercial real estate operating platforms that offer any of leasing, asset management, tenant experience, or property data", "category": "real-estate" }, { "seed_slug": "snyk", "seed_name": "Snyk", "seed_domain": "snyk.io", "description": "Developer-security platforms that offer any of vulnerability scanning, dependency management, container security, or cloud infrastructure security", "category": "cybersecurity" }, { "seed_slug": "maven-clinic", "seed_name": "Maven Clinic", "seed_domain": "mavenclinic.com", "description": "Virtual-care and benefits platforms focused on women and family health that offer any of virtual care, telehealth, or chronic-care services", "category": "healthtech" }, { "seed_slug": "mews", "seed_name": "Mews", "seed_domain": "mews.com", "description": "Cloud property-management platforms for hotels that offer any of reservations, payments, operations, or guest experience", "category": "hospitality" }, { "seed_slug": "cloudflare", "seed_name": "Cloudflare", "seed_domain": "cloudflare.com", "description": "Internet infrastructure platforms that offer any of application security, networking, performance, developer services, or edge computing", "category": "cybersecurity" }, { "seed_slug": "vanta", "seed_name": "Vanta", "seed_domain": "vanta.com", "description": "Trust-management and compliance-automation platforms that offer any of security certifications, or compliance automation", "category": "cybersecurity" } ], "results": [ { "rank": 1, "provider": "Seltz", "provider_slug": "seltz", "k": 100, "seeds_attempted": 48, "seeds_judged": 48, "total_seeds": 48, "avg_precision_at_k": 63.42, "avg_precision_at_10": 84.38, "avg_precision_at_100": 63.42, "total_relevant": 3044, "total_relevant_at_10": 405, "total_relevant_at_100": 3044, "total_returned": 4568, "avg_latency_ms": 4834.6, "total_cost_usd": 0, "cost_per_relevant_usd": 0, "cells": [ { "seed_slug": "rippling", "seed_name": "Rippling", "category": "b2b-saas", "k": 100, "returned_count": 95, "relevant_count": 83, "relevant_count_at_10": 10, "relevant_count_at_100": 83, "precision_at_k": 83, "precision_at_10": 100, "precision_at_100": 83, "latency_ms": 7203, "cost_usd": null }, { "seed_slug": "nubank", "seed_name": "Nubank", "category": "fintech", "k": 100, "returned_count": 99, "relevant_count": 69, "relevant_count_at_10": 8, "relevant_count_at_100": 69, "precision_at_k": 69, "precision_at_10": 80, "precision_at_100": 69, "latency_ms": 2979, "cost_usd": null }, { "seed_slug": "ptc", "seed_name": "PTC", "category": "industrial", "k": 100, "returned_count": 93, "relevant_count": 57, "relevant_count_at_10": 8, "relevant_count_at_100": 57, "precision_at_k": 57, "precision_at_10": 80, "precision_at_100": 57, "latency_ms": 3747, "cost_usd": null }, { "seed_slug": "braze", "seed_name": "Braze", "category": "b2b-saas", "k": 100, "returned_count": 97, "relevant_count": 70, "relevant_count_at_10": 9, "relevant_count_at_100": 70, "precision_at_k": 70, "precision_at_10": 90, "precision_at_100": 70, "latency_ms": 8004, "cost_usd": null }, { "seed_slug": "datadog", "seed_name": "Datadog", "category": "devtools", "k": 100, "returned_count": 89, "relevant_count": 63, "relevant_count_at_10": 10, "relevant_count_at_100": 63, "precision_at_k": 63, "precision_at_10": 100, "precision_at_100": 63, "latency_ms": 5708, "cost_usd": null }, { "seed_slug": "revolut", "seed_name": "Revolut", "category": "fintech", "k": 100, "returned_count": 100, "relevant_count": 74, "relevant_count_at_10": 8, "relevant_count_at_100": 74, "precision_at_k": 74, "precision_at_10": 80, "precision_at_100": 74, "latency_ms": 4848, "cost_usd": null }, { "seed_slug": "mews", "seed_name": "Mews", "category": "hospitality", "k": 100, "returned_count": 94, "relevant_count": 73, "relevant_count_at_10": 10, "relevant_count_at_100": 73, "precision_at_k": 73, "precision_at_10": 100, "precision_at_100": 73, "latency_ms": 3323, "cost_usd": null }, { "seed_slug": "toast", "seed_name": "Toast", "category": "hospitality", "k": 100, "returned_count": 98, "relevant_count": 68, "relevant_count_at_10": 10, "relevant_count_at_100": 68, "precision_at_k": 68, "precision_at_10": 100, "precision_at_100": 68, "latency_ms": 6475, "cost_usd": null }, { "seed_slug": "intercom", "seed_name": "Intercom", "category": "b2b-saas", "k": 100, "returned_count": 93, "relevant_count": 78, "relevant_count_at_10": 9, "relevant_count_at_100": 78, "precision_at_k": 78, "precision_at_10": 90, "precision_at_100": 78, "latency_ms": 3191, "cost_usd": null }, { "seed_slug": "fluence", "seed_name": "Fluence", "category": "energy", "k": 100, "returned_count": 96, "relevant_count": 71, "relevant_count_at_10": 9, "relevant_count_at_100": 71, "precision_at_k": 71, "precision_at_10": 90, "precision_at_100": 71, "latency_ms": 3037, "cost_usd": null }, { "seed_slug": "jobber", "seed_name": "Jobber", "category": "home-services", "k": 100, "returned_count": 96, "relevant_count": 72, "relevant_count_at_10": 9, "relevant_count_at_100": 72, "precision_at_k": 72, "precision_at_10": 90, "precision_at_100": 72, "latency_ms": 9710, "cost_usd": null }, { "seed_slug": "gusto", "seed_name": "Gusto", "category": "b2b-saas", "k": 100, "returned_count": 96, "relevant_count": 86, "relevant_count_at_10": 9, "relevant_count_at_100": 86, "precision_at_k": 86, "precision_at_10": 90, "precision_at_100": 86, "latency_ms": 3040, "cost_usd": null }, { "seed_slug": "vanta", "seed_name": "Vanta", "category": "cybersecurity", "k": 100, "returned_count": 94, "relevant_count": 32, "relevant_count_at_10": 6, "relevant_count_at_100": 32, "precision_at_k": 32, "precision_at_10": 60, "precision_at_100": 32, "latency_ms": 3344, "cost_usd": null }, { "seed_slug": "crowdstrike", "seed_name": "CrowdStrike", "category": "cybersecurity", "k": 100, "returned_count": 86, "relevant_count": 54, "relevant_count_at_10": 10, "relevant_count_at_100": 54, "precision_at_k": 54, "precision_at_10": 100, "precision_at_100": 54, "latency_ms": 4237, "cost_usd": null }, { "seed_slug": "siemens", "seed_name": "Siemens", "category": "industrial", "k": 100, "returned_count": 95, "relevant_count": 70, "relevant_count_at_10": 8, "relevant_count_at_100": 70, "precision_at_k": 70, "precision_at_10": 80, "precision_at_100": 70, "latency_ms": 4903, "cost_usd": null }, { "seed_slug": "abb", "seed_name": "ABB", "category": "industrial", "k": 100, "returned_count": 96, "relevant_count": 62, "relevant_count_at_10": 9, "relevant_count_at_100": 62, "precision_at_k": 62, "precision_at_10": 90, "precision_at_100": 62, "latency_ms": 3501, "cost_usd": null }, { "seed_slug": "hubspot", "seed_name": "HubSpot", "category": "b2b-saas", "k": 100, "returned_count": 97, "relevant_count": 51, "relevant_count_at_10": 8, "relevant_count_at_100": 51, "precision_at_k": 51, "precision_at_10": 80, "precision_at_100": 51, "latency_ms": 10161, "cost_usd": null }, { "seed_slug": "sea-shopee", "seed_name": "Sea (Shopee)", "category": "ecommerce", "k": 100, "returned_count": 99, "relevant_count": 55, "relevant_count_at_10": 8, "relevant_count_at_100": 55, "precision_at_k": 55, "precision_at_10": 80, "precision_at_100": 55, "latency_ms": 3998, "cost_usd": null }, { "seed_slug": "shopify", "seed_name": "Shopify", "category": "ecommerce", "k": 100, "returned_count": 98, "relevant_count": 44, "relevant_count_at_10": 7, "relevant_count_at_100": 44, "precision_at_k": 44, "precision_at_10": 70, "precision_at_100": 44, "latency_ms": 8326, "cost_usd": null }, { "seed_slug": "amplitude", "seed_name": "Amplitude", "category": "devtools", "k": 100, "returned_count": 97, "relevant_count": 35, "relevant_count_at_10": 6, "relevant_count_at_100": 35, "precision_at_k": 35, "precision_at_10": 60, "precision_at_100": 35, "latency_ms": 3358, "cost_usd": null }, { "seed_slug": "openai", "seed_name": "OpenAI", "category": "devtools", "k": 100, "returned_count": 99, "relevant_count": 35, "relevant_count_at_10": 5, "relevant_count_at_100": 35, "precision_at_k": 35, "precision_at_10": 50, "precision_at_100": 35, "latency_ms": 11190, "cost_usd": null }, { "seed_slug": "onepassword", "seed_name": "1Password", "category": "cybersecurity", "k": 100, "returned_count": 97, "relevant_count": 83, "relevant_count_at_10": 10, "relevant_count_at_100": 83, "precision_at_k": 83, "precision_at_10": 100, "precision_at_100": 83, "latency_ms": 2667, "cost_usd": null }, { "seed_slug": "caterpillar", "seed_name": "Caterpillar", "category": "industrial", "k": 100, "returned_count": 85, "relevant_count": 67, "relevant_count_at_10": 9, "relevant_count_at_100": 67, "precision_at_k": 67, "precision_at_10": 90, "precision_at_100": 67, "latency_ms": 6154, "cost_usd": null }, { "seed_slug": "snyk", "seed_name": "Snyk", "category": "cybersecurity", "k": 100, "returned_count": 96, "relevant_count": 54, "relevant_count_at_10": 6, "relevant_count_at_100": 54, "precision_at_k": 54, "precision_at_10": 60, "precision_at_100": 54, "latency_ms": 3101, "cost_usd": null }, { "seed_slug": "marriott", "seed_name": "Marriott", "category": "hospitality", "k": 100, "returned_count": 75, "relevant_count": 61, "relevant_count_at_10": 10, "relevant_count_at_100": 61, 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