Apollo vs People Data Labs
Company enrichment, measured head-to-head on the same 300 identity-verified companies: People Data Labs currently leads on both measured accuracy axes. Every field judged against LinkedIn-backed reference data; latency and cost measured beside accuracy. Not vendor claims.
Apollo or People Data Labs — measured winner per axis
| Axis | Apollo | People Data Labs | Measured winner |
|---|---|---|---|
| Correct data end to end (correct field yield) | 84.2% | 86.7% | People Data Labs |
| Right when returned (accuracy when present) | 87.8% | 88.6% | People Data Labs |
| Companies resolved (resolution rate) | 97.0% | 98.3% | People Data Labs |
| Speed (median latency) | 656 ms | 274 ms | People Data Labs |
| Cost (cohort, self-serve rates) (estimated cost) | $11.58 | $29.50 | Apollo |
Contact/person data, intent data, and integrations are not measured here — this is the company-firmographic slice only. Full leaderboard, methodology, and per-company evidence →
There is no single “best” company enrichment API — the independent benchmark points to a different provider depending on the axis your workflow is constrained by. Every leader below is measured on 300 identity-verified companies:
- CRM data you can trust end to endPeople Data Labshighest correct field yield · 86.7%
- Few wrong values written — right when returnedPredictLeadshighest accuracy when present · 88.7%
- Fill the most fields per companyFiberhighest attribute coverage · 97.2%
- Long-tail / international companies must resolveOcean.iohighest resolution rate · 100.0%
- Real-time enrichment in product or agent flowsPeople Data Labslowest median latency · 274 ms
- Budget-constrained backfillsOcean.iolowest estimated cost · $1.92 cohort
Full leaderboard, methodology, and per-company evidence: the company enrichment benchmark →
Apollo vs People Data Labs — common questions
Apollo vs People Data Labs: which has better company data?
On measured correct field yield (of the fields that could be filled correctly, how many were), People Data Labs leads: Apollo 84.2% vs People Data Labs 86.7%, judged field-by-field against identity-verified LinkedIn data on the same 300 companies. On accuracy of returned fields, People Data Labs leads (87.8% vs 88.6%).
Is Apollo or People Data Labs cheaper for company enrichment?
At public entry self-serve rates for the full 300-company cohort: Apollo $11.58 vs People Data Labs $29.50 — Apollo is cheaper. Free allowances and volume discounts excluded; weigh cost against yield, since cheap wrong data costs more downstream.
Which is faster, Apollo or People Data Labs?
Median request latency: Apollo 656 ms vs People Data Labs 274 ms — People Data Labs is faster. Latency matters for real-time enrichment in product or agent flows; for batch backfills it usually doesn't.
Where does this comparison data come from?
The independent company-enrichment benchmark on this site: both providers received the same 300 identity-verified company domains, responses were normalized to one seven-field contract, and GPT-5.6 judged each field against LinkedIn-backed reference data. No vendor pays for inclusion or rank; every judgment is public and reproducible.