benchmarks/company enrichment/headquarters location
company enrichment · HQ data

Best company headquarters location API

Parallel has the highest measured HQ-location correct-field yield: 90.9%, with 250/275 eligible company headquarters correct.

Eight enrichment APIs received the same company-domain inputs. Their primary headquarters city and country were normalized and judged against human-reviewed Ground Truth. The table separates correct yield, coverage, and accuracy when returned.

Headquarters correctness, completeness, and writeback risk.

Correct-field yield is the primary ranking because it penalizes both missing and incorrect HQ locations. Coverage measures whether a provider returned a location; accuracy when returned measures how often a populated location was correct.

benchmarks/firmographic/by-attribute/hq-locationlive
Company enrichment providers ranked by correct headquarters locations
ProviderCorrect-field yieldField coverageAccuracy when returned
Parallel90.9%250/275 correct99.3%273/275 returned91.6%
People Data Labs90.2%248/275 correct97.8%269/275 returned92.2%
Apollo87.3%240/275 correct96.0%264/275 returned90.9%
Exa82.9%228/275 correct99.3%273/275 returned83.5%
Explorium73.5%202/275 correct96.0%264/275 returned76.5%
ZoomInfo73.1%201/275 correct90.9%250/275 returned80.4%
PredictLeads68.4%188/275 correct95.3%262/275 returned71.8%
CompanyEnrich50.9%140/275 correct97.8%269/275 returned52.0%

Compare HQ performance across every scored field.

This is the main benchmark's per-field table for HQ location, industry, employee band, founded year, and LinkedIn URL. Each value is correct-field yield against the eligible reviewed references for that attribute. Read the main benchmark methodology for the frozen cohort and public evidence.

benchmarks/firmographic/by-attributeall fields
Correct values per attribute, as a share of the companies carrying a verified reference for that attribute
ProviderHQ locationIndustryEmployee bandFounded yearLinkedIn URL
Apollo87.3%240/27595.4%269/28278.2%219/28091.8%191/20890.8%256/282
CompanyEnrich50.9%140/27574.8%211/28247.5%133/28090.4%188/20891.1%257/282
Exa82.9%228/27596.1%271/28233.2%93/28097.6%203/2085.3%15/282
Explorium73.5%202/27584.8%239/28288.9%249/2800.0%0/20886.5%244/282
Parallel90.9%250/27592.9%262/28280.7%226/28076.4%159/20886.2%243/282
People Data Labs90.2%248/27594.0%265/28286.4%242/28093.8%195/20884.0%237/282
Predict Leads68.4%188/27588.3%249/28278.2%219/28089.9%187/20884.8%239/282
ZoomInfo73.1%201/27574.5%210/28247.9%134/28061.4%129/21062.4%176/282

Which API has the most accurate company headquarters data?

Parallel has the highest measured end-to-end HQ-location yield at 90.9% (250/275 eligible headquarters correct). Compare coverage and accuracy when returned separately if missing values and incorrect CRM writebacks have different costs.

What location does this benchmark measure?

It measures the company's primary headquarters city and country. It does not score street address, postal code, legal domicile, incorporation jurisdiction, branch offices, service areas, or every operating location.

How do I enrich a list of company domains with headquarters locations?

Send the same normalized primary domain to each candidate API, map the result into separate city and country fields, and measure missing and incorrect values separately. Keep HQ enrichment distinct from address verification or office-location discovery, which require different Ground Truth.